Communication

The messages we send and receive, from spoken word and written statements, to facial expressions, illustrations, mass media, and more, shape how we make meaning of ourselves, our identities, and the world around us. This course provides a survey of communication theories, methods of communication (intra/interpersonal, group, organizational, intercultural, mediated, and other systems), and communication systems.

Theory and practice of speaking before a variety of audiences. Research for and preparation of original speeches.

Practical application of basic publishing and editing skills with a focus on creative venues (literary and arts journals). Course focuses on soliciting and gathering materials for publication, making editorial judgments, and preparing periodicals for traditional and online publication. Students engage in conversations with journal editors, participate in workshops, and gain experiential learning through production and online publication of Keuka College's arts journal, Red Jacket. Students may also be encouraged to contribute their work to Red Jacket.

This course explores how formal and informal groups and organizations' rules and values (or cultures) are created, interpreted, sustained, and replicated through a vast network of human verbal and nonverbal communication. This course applies the basic understanding of the communication strategies discussed in Communication and Our World(s) to interpersonal, group, and organizational communication settings, and provides strategies for assessing and improving communication effectiveness.

This course examines the history, theory, and practices of visual communication design. Through integrative methods, students explore the diverse range of specialties that comprise design, from graphic design, to information, interaction, and user experience design. Guided by formative feedback, students cultivate design thinking through active collaboration on individual and group projects.

This course introduces students to the fundamentals of graphic design. Through skills-based application, students develop facility with both traditional and digital design tools. In addition to investigating theory, hierarchy, color, typography, layout, and production, students explore strategies for concept development and creative problem solving to shape and convey visual messages.

Off-campus experiential education opportunity that allows the student to apply his/her academic knowledge to a real-career setting.

An introductory study of Communication. Intended for freshmen and sophomores, or for students with little or no background in the subject. The student may repeat the course, but not the same topic.

A project-based course that focuses on the tools, techniques, and theories of digital media production. Students cultivate proficiency with diverse methods of visual, audio, motion, and interactive design. Specific emphasis is placed on software application and the development of digital media as a means of visual communication.

The study and practice of professional writing, including but not limited to business and technical communications, formal proposals and presentations, research reports, and grant writing. Emphasis is placed on context-specific writing strategies, basic visual design, and negotiating the rhetorical expectations of professional communication genres.

This course explores the creation and maintenance of digital public spaces by looking at how digital media ignites social movements, agitates popular and political entities, and inspires (or undermines) social change. Students interrogate information use and misuse, practice transdisciplinary research methodologies, and cultivate multimodal composition and digital literacy skills. Provides an introduction to public sphere theory, visual and digital rhetoric.

Students develop proficiency in graphic and visual communication design through advanced study of design theory, systems, and methods. Investigating how design influences public awareness and community engagement, this project-based course challenges students to create designs (both individually and in groups) that promote social good. Students acquire industry preparation and begin to establish effective design portfolios.

This course provides an overview of interactive design principles for digital interfaces and experiential applications. Through a human-centered design and project-based approach, students explore methods of interactivity from interactive experience design to website development. Projects spotlight processes for further development, including research, sketching, wireframing, prototyping, and user testing.

This course offers a complementary blend of history, theory, and the principles of publication design. In addition to providing a foundation in information design, students become familiar with writing content, understanding software applications, developing workflow techniques (including style sheets and layouts), and properly using typography to design documents for print.

Off-campus experiential education opportunity that allows the student to apply his/her academic knowledge to a real-career setting.

An in-depth, self-directed study for Junior- or Senior- level students under the guidance of a sponsoring faculty member on a planned topic that is not covered by an existing Keuka College course.

The Professional Capstone course is a concluding interdisciplinary, collaborative environment to practice and prepare for professional success after graduation. This will be done through documentation, reflection and presentation of students'  body of work for audience/client interactions; preparation of professional materials; intensive mentoring; and an interdisciplinary collaborative project with professional focus. Students engage in a team-based interdisciplinary project, often with a client sponsor, representing a commercial, cultural, or social concern. Students develop strong creative solutions in the context of real world constraints. Guest talks will be frequently included. Emphasis is on teamwork, leadership and client interaction.

An advanced study of a specific topic in Communication. Intended for juniors and seniors or for students with an appropriate background in the subject. The student may repeat the course, but not the same topic.